PROJECT MANAGER & COPYWRITER
Sneha Binu
I care about how things run and how they read. Three years in, I’ve found my sweet spot somewhere between bringing order to chaos and giving brands a voice people actually want to engage with.
My way into this work was unconventional. I started writing fan fiction rooted in Greek mythology, which taught me early on how much I love reworking familiar ideas and giving characters a fresh voice. Copywriting turned out to be the grown-up version of that same impulse, except now the stakes are brands, narratives, and meaning.
I’m an English major with a Master’s in Business Laws, which means I’m equally comfortable playing with language and respecting structure. Being chronically online helps too. I stay close to trends and write content people want to read, sit with, and maybe even screenshot.
Outside work, I cook, make crafts, and somehow also find time for competitive debating and moot court. I’ve been awarded Best Parliamentarian at Youth Parliament 2025, placed Second Best Memorial at the RIMC International Moot Court Competition 2025, and Second Runners Up at the National Drama Competition by the Shakespeare Society of India.
I care about how things run and how they read. With 3 years of experience, I enjoy bringing order to chaos and personality to words. Being chronically online helps more than you’d think. I stay on top of trends, write content people want to read, stay with, and maybe even screenshot.
My way into this work was slightly unconventional. I started out writing fan fiction based on Greek myths, which taught me how much I love reworking ideas and giving familiar characters fresh voices. Copywriting turned out to be the grown-up version of that same impulse, except now the stakes are brands, people, and meaning.
I am an English major with a Master’s in Business Laws, which means I am equally comfortable playing with language and respecting structure. Outside work, I enjoy making crafts and cooking. I have published multiple research papers and received recognitions, including Best Parliamentarian at Youth Parliament 2025, Second Best Memorial at the RIMC International Moot Court Competition 2025, and Second Runners Up at the National Drama Competition by the Shakespeare Society of India. If this sounds like your kind of energy, let’s work together.